The SHRED Foundation is built upon three major pillars “Fear, Fail, Flow.” These pillars exemplify the basic aspects of the culture by cultivating risk taking, progression through failure and, finally, style, joy and freedom which comes from the mastery of snowboarding and skateboarding. Our intent is to honor the history and to, above all else, maintain the authenticity and integrity of the culture that we love. We will remember to always allow that to guide us in what we endeavor to do to help change the lives of those we look to serve.