The SHRED Foundation is harnessing the unifying power of snow/skate culture to inspire an alternative path for young people considering non-traditional career opportunities. By partnering with local stakeholders (organizations, schools, local recreation departments, snow/skate companies, reps, shops, mountains, and brands), SHRED will provide apprentice programs for youth who are interested in pursuing potential careers outside of traditional routes. SHRED values the importance of teaching its youth the core aspects of the culture, which include individuality, creativity, progression, entrepreneurial drive and community.

Three concepts we emphasize in our program are:

• Self Efficacy: refers to an individual’s belief in his or her capacity to execute behaviors necessary to produce specific performance attainments and reflects confidence in the ability to exert control over one’s own motivation, behavior, and social environment. As defined by psychologist Albert Bandura, self-efficacy is the belief that one can perform novel or difficult tasks and attain desired outcomes. According to Bandura and other psychologists, self-efficacy can be generated and increased through “mastery experiences.”  Bandura states that these experiences are “the most effective source of efficacy information because they provide the most authentic evidence of whether one can master whatever it takes to succeed.” Read our full article on Self Efficacy here…
• Career Pathing: Our program workshops introduce youth to non traditional and creative careers by partnering them up with individuals doing these jobs within the snow and skate industry.

Some of the workshops include:

    • Arts including graphic design, photography, videography, creative writing and more.
    • Mentorship/apprenticeship.
    • Career exploration including journalism, P.R., Marketing, Retail, engineering and resort management.

• Culture & Community: Kelly, Brushie, Roach, Lynn, Gonz, Alva…these are just a few of the shoulders that our culture stands upon. The aspect of “ Community” runs deep in the snow and skate culture, celebrate and reinforce this concept through our programming.
The foundation was created by Danny Hairston, former Senior Program Manager for Stoked Mentoring and former Fundraising and Event Coordinator for Burton Snowboards’ Chill Foundation. Danny is an avid snowboarder and has worked for ten years helping to write curriculum and implement youth development programs utilizing boardsports.